08 January, 2008

Unilever Series

The Tate Modern exhibition `Unilever Series` by Carsten Höller managed to get extensive press coverage. The Museum enhanced its popularity even more by showing that visitors actually can have fun in a museum and that being in a gallery with impressive external and internal architecture does not necessarily mean that strict rituals of museum behaviour have to be obeyed. As a result of publicity and increased awareness, these exhibitions are a step towards gaining a broader audience and widening accessibility by demonstrating that there is nothing elitist about the arts organisation.



Recently, the museum unveiled a new project to this series, Doris Salcedo's Shibboleth, the first work to intervene directly in the fabric of the Turbine Hall. Rather than fill this iconic space with a conventional sculpture or installation, Salcedo has created a subterranean chasm that stretches the length of the Turbine Hall. In particular, Salcedo is addressing a long legacy of racism and colonialism that underlies the modern world. With this exhibition, again, the Tate Modern succeeds in targeting a broader audience, especially ethnic minorities and gained extensive press coverage.


The exhibition is on until the 6th April, I definitely recommend it to everyone

http://www.tate.org.uk/modern/exhibitions/dorissalcedo/default.shtm

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