PR can act as a cultural intermediary or system, that augments a product by giving it additional symbolic meaning and providing it with certain attributes. These days, but also as seen in history, museums, galleries, heritage sites and other cultural institutions are in the hands of professionals who are experts in their field and use appropriate academic language to communicate about certain cultural products.
This part is taken from http://www.flowerseast.com/:
'Barton makes ceramic sculpture. The incredible strength and intensity of her work has taken it beyond the realm of ceramics, firmly placing her among the most important sculptors working in the figurative field today. Her work is beautifully documented in a monograph published by Momentum Publishing, with photography by Adrian Flowers.'
Unfortunately, this sophisticated language is also used to communicate with audiences: being sent out to the public, describing performances, exhibits and symbols it may be very impressive for the inside audience but it is rather intimidating for the outside audience, people who are not that familiar with the cultural product and who are not that well educated are left out.
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