09 January, 2008

Exploit your audience honestly...

Exploitation films used to give audiences things they could never get from mainstream cinema. (That's not the case these days, as most of today's blockbusters are little more than B-movies with wads of cash thrown at them and all the fun sucked out.) It's a shame that the art of selling these movies didn't also make the jump to the multiplexes. Modern trailers are constructed to show you a truncated version of the film they're hawking...

To read the whole article, click here:
http://arts.guardian.co.uk/filmandmusic/story/0,,2173126,00.html

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