To target the market segment that perceives art as elitist, it is helpful to carry out 'blockbuster' exhibitions. These will appeal to the masses and will also attract younger audiences. The Victoria and Albert Museum in South Kensington holds successful popular exhibitions. As seen in the past, 'Black British Style' was a major triumph that raised visitor figures by targeting ethnic minorities and youths.
Here is the link to the past V&A exhibition:
In future, the public is going to see more displays on this scale such as the 'Story of the Supremes from the Mary Wilson Collection'.
For more information of current and future exhibitions in the V&A click here:
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