To my opinion, one possibility to change people's perceptions is to shift the art experience in Maslow's hierarchy of needs (http://www.businessballs.com/maslow.htm) from art being a need for self actualisation to a social need, so the artistic product is perceived as vital to social live.
As mentioned in a previous post, blockbuster exhibitions help to achieve this as they are very popular with the general public and people simply have to see it in order to be able to participate in social discourses.
It should be also made clear, that art and cultural experiences are not premium priced, but affordable nowadays and the organisations' PR departments simply must communicate about various discounts and special offers. Transport for London (http://www.tfl.gov.uk/) works together closely with various museums, galleries and West End shows and offers great discounts.
To check out current oyster card promotions to current attractions, click here:
http://www.tfl.gov.uk/microsites/oysteroffers/
About Me
- Andrea
- Whatever women do, they must do it twice as well as men to be thought half as good. Luckily this is not difficult.
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